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Advanced Wealth Strategies Case Study

AWS website screenshot

Advanced Wealth Strategies

Advanced Wealth Strategies are a team of financial advisors based in Cornelius North Carolina. AWS’s website was not showing up at all in the search results for any relevant keyword phrases, and as a result, their website was not generating any quality leads or enquiries.

Project Start Date: 1st August 2020

Challenge And Results

When we started our work on 1st August 2020, AWS had recently launched a new website. As a result, it was not ranking for any relevant financial keyword phrases that potential clients would use to find businesses like theirs.

In the five months before starting work, AWS was getting on average 148 visitors a month to their site, out of which only 20 on average were from their area. 

In the final five months of the year, from August 1st when we started, through to 31st December, AWS saw its website visitors increase by 118% and with local traffic increasing 244% 

website traffic 5 months comparison

Local Ranking Results

Prior to our work, Advanced Wealth Strategies were not ranking on page one for any relevant search terms and were certainly not appearing in the Goole Map listings at the top of the page either. Within 10 months we have gained for AWS first position within the Google Map listing for the highly competitive term ‘ Financial Advisor’ as shown in the image below, along with the following other results for their website.

position 1 for AWS within maps for term financial advisor
Keywords holding position 1 within Google search results
Keywords holding position 1 within Google Map listing
increase in traffic over 10 month period
Increase in new client leads over 10 month period

Cornelius, North Carolina, is a small lakeside town with a population that has increased from 9,000 in 1999 to just over 29,000 as of 2019. With the town being only 20 minutes away from Charlotte, NC, Cornelius is seen as an ideal location to move to due to its affordable housing and quality of living. 

As you can see from the image to the side, provided by Google, Advanced Wealth Strategies virtually dominate the Google Map listing in 1st position for the term ‘ Financial Advisor Cornelius’ within a 30-40 mile radius, making them the number one company people will go to when looking to move to the area and in need of financial services. 

Google map listing results for AWS
Clients Review

From The Client

I have enjoyed working with NTA Digital to greatly enhance our online presence and maximizing our website efficiency. We had changed domains and websites a while back and were no longer ranking well locally on search engines. If we want our clients and prospects to find us, the first thing they do is search on Google. Since implementing their services, we have seen a traffic increase on our website, getting to the top on Google Maps, started generating new client leads that found us primarily online, with no warm introductions.

Doug Marion AWS
Douglas Marion
Owner of Advanced Wealth Strategies - Cornelius NC
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